The Bro Jake Show (also featuring Dave Pratt who is curiously not in the title of the show) premiered on Team 1040 this week and the early reviews on Twitter are well… terrible.
Here’s a sampling:
@BrowntoBure: Lol, people going off about the new morning show… I tried to warn you. Bro Jake should be fired by 9am. What a washed up hack.
Don Taylor wasn’t too happy with comments like these on Twitter, resorting to unoriginal name calling on the afternoon show. While I agree that people tend to overcriticize things on Twitter and can comment in poor taste, Taylor sounded like a dinosaur. He also doesn’t realize that the critics on Twitter are listeners of the Team 1040. They are your core audience and they hate the idea of a non-sports guy coming to host a show on their favourite station. If there’s one thing that the media is poor at criticizing, it’s criticizing themselves.
To be honest, the Bro Jake Show (6-10am on Team 1040) is about what I expected. Jake has brought the same show that he had on Rock 101 for years, but instead of playing classic rock, he interviews guests and tries to talk sports. What has surprised me is how little time Dave Pratt spends talking on the air. It seems to be 70% Jake, 30% Pratt.
Jake will be bringing in a lot of big name guests from the music world, which will be interesting for some and not at all interesting to others. If you’re a fan of Off The Record on TSN, then maybe this format is for you. Personally, I don’t care what Ozzie Osbourne thinks about the Vancouver Canucks.
All in all, the Bro Jake Show is somewhat entertaining. Jake is good for a laugh here and there but that’s about it. The show begins to get really really terrible every time Jake tries to talk about sports. He knows very very little about sports and it’s uncomfortable to hear him try to fake it.
Last week Jake and Pratt had an interview on CTV where they proclaimed that they weren’t going to say a bunch of stats and they were going to be about entertainment. Of course nobody wants just a bunch of stats on the radio, but you do want someone knowledgeable. I already think I know more about hockey than a lot of people on the Team 1040, but Bro Jake makes them look like Bob McKenzie.
Listening to Bro Jake talk about sports is like listening to that guy that pretends to know what he is talking about come playoff time every spring. You know the guy (everyone has someone like this in their life), he’s the guy that refers to the team as “we” like he’s a big fan and has all these opinions based out of hearsay and snippets of the few games he has seen during the season. That’s Bro Jake.
The Bro Jake Show is an attempt by 1040 to bring in a new audience. It’s an attempt to bring in the casual sports fan while assuming that the hardcore fans will listen to matter what. Judging by reaction I have seen, I think it’s a mistake.